Amazon Prime price increases in Australia
Plan: Monthly membership · Prices in AUD · Last checked Oct 30, 2026
Current price
A$12.99
per month
Since first recorded
+86%
from A$6.99 in 2023
Recorded changes
2
all increases
How does Amazon Prime compare? Every streaming service's price in Australia, side by side
Timeline
| Effective | Change | % | Source |
|---|---|---|---|
| Oct 21, 2026 | A$9.99 → A$12.99New members immediately; existing members from their first renewal on or after 25 Nov 2026. Annual $79 to $99 | +30% | finder.com.au |
| May 24, 2023 | A$6.99 → A$9.99First rise since the 2018 launch; existing members from their first renewal after 28 Jun 2023. Annual $59 to $79 | +43% | techradar.com |
Get told before the next Amazon Prime increase hits your card
Track Amazon Prime in Subgrove with the amount you actually pay. You get a reminder before every renewal, and Pro members get a push alert the day we record a new Amazon Prime price in Australia — with the old and new amounts, so you can decide before the higher charge lands.
Common questions
How much does Amazon Prime cost in Australia right now?
Amazon Prime (Monthly membership) is A$12.99 in Australia as of Oct 30, 2026. Existing subscribers are usually moved to a new price on their next billing date after an announcement.
When did Amazon Prime last raise its price in Australia?
On Oct 21, 2026, Amazon Prime went from A$9.99 to A$12.99 in Australia (+30%).
How much has Amazon Prime gone up in Australia since 2023?
From A$6.99 in 2023 to A$12.99 today — a 86% increase across 2 recorded changes.
Does Subgrove track Amazon Prime?
Yes. Add Amazon Prime to your Subgrove dashboard with the price you pay and its renewal date; you'll get a reminder before each charge, and on the Pro plan a price alert when Amazon Prime announces an increase that affects the amount you entered in AUD.
Sources
- https://www.finder.com.au/news/amazon-prime-just-got-more-expensive-australia-2026
- https://au.variety.com/2026/biz/news/amazon-prime-raises-australian-membership-prices-41661/
- https://eftm.com/2026/10/amazon-hikes-prime-subscription-rates-in-australia-for-new-and-existing-members-282585
- https://thenightly.com.au/australia/amazon-prime-price-rise-australian-customers-cop-20-annual-hike-as-monthly-fees-go-up-to-1299-c-23054869
- https://www.techradar.com/news/an-amazon-prime-membership-in-australia-is-going-to-cost-you-more-soon
- https://www.tomsguide.com/news/amazon-prime-is-getting-a-price-hike-in-australia-heres-what-you-need-to-know
- https://eftm.com/2023/05/amazons-prime-membership-price-jumps-from-6-99-to-9-99-in-australia-233507/amp
- https://www.amazon.com.au/prime
- https://web.archive.org/web/20190118120520/https://www.amazon.com.au/prime
- https://web.archive.org/web/20230507090015/https://www.amazon.com.au/prime
- https://web.archive.org/web/20230621140913/https://www.amazon.com.au/prime
- https://web.archive.org/web/20261002002127/https://www.amazon.com.au/prime
Australian price including GST. Plan named only; promotional, bundle and family prices are excluded. Prices change, so check with Amazon Prime before you subscribe or cancel. Spotted an error or a new increase? Email support@subgrove.com with a link and we'll update the record.