Apple TV price increases in the UK
Plan: Monthly (formerly Apple TV+) · Prices in GBP · Last checked Oct 30, 2026
Current price
£9.99
per month
Since first recorded
+100%
from £4.99 in 2022
Recorded changes
3
all increases
How does Apple TV compare? Every streaming service's price in the UK, side by side
Timeline
| Effective | Change | % | Source |
|---|---|---|---|
| Aug 22, 2025 | £8.99 → £9.99Date ±1 day (the US rise was 21 Aug). Existing monthly subscribers after their next renewal. Annual unchanged at £89 | +11% | cordbusters.co.uk |
| Oct 25, 2023 | £6.99 → £8.99New subscribers immediately, existing after 30 days. Annual to £89.99; Apple One Individual £16.95 to £18.95 | +29% | trustedreviews.com |
| Oct 24, 2022 | £4.99 → £6.99Launched Nov 2019 at £4.99; first rise. Annual £49.99 to £69.99 | +40% | trustedreviews.com |
Get told before the next Apple TV increase hits your card
Track Apple TV in Subgrove with the amount you actually pay. You get a reminder before every renewal, and Pro members get a push alert the day we record a new Apple TV price in the UK — with the old and new amounts, so you can decide before the higher charge lands.
Common questions
How much does Apple TV cost in the UK right now?
Apple TV (Monthly (formerly Apple TV+)) is £9.99 in the UK as of Oct 30, 2026. Existing subscribers are usually moved to a new price on their next billing date after an announcement.
When did Apple TV last raise its price in the UK?
On Aug 22, 2025, Apple TV went from £8.99 to £9.99 in the UK (+11%).
How much has Apple TV gone up in the UK since 2022?
From £4.99 in 2022 to £9.99 today — a 100% increase across 3 recorded changes.
Does Subgrove track Apple TV?
Yes. Add Apple TV to your Subgrove dashboard with the price you pay and its renewal date; you'll get a reminder before each charge, and on the Pro plan a price alert when Apple TV announces an increase that affects the amount you entered in GBP.
Sources
- https://www.whathifi.com/news/apple-tv-launches-on-1st-november-at-dollar499month-for-the-whole-family
- https://www.trustedreviews.com/news/apple-music-apple-tv-and-apple-one-are-all-getting-a-price-hike-apple-explains-why-4276867
- https://www.whathifi.com/news/apple-is-hiking-the-prices-of-apple-music-and-apple-tv-subscriptions-in-the-us-and-uk-from-today
- https://web.archive.org/web/20221019150825/https://www.apple.com/uk/apple-tv-plus/
- https://web.archive.org/web/20221024195400/https://www.apple.com/uk/apple-tv-plus/
- https://www.trustedreviews.com/news/apple-tv-price-goes-up-again-along-with-arcade-news-and-apple-one-4384537
- https://cordbusters.co.uk/apple-tv-price-hike-hits-uk
- https://www.cordbusters.co.uk/apple-tv-plus-price-hike-uk-2025/
- https://www.advanced-television.com/2025/08/23/apple-tv-raises-prices/
- https://www.pinkun.com/news/national/uk-today/25412567.apple-tv-users-uk-see-subscription-fee-rise
- https://web.archive.org/web/20250811050453/https://www.apple.com/uk/apple-tv-plus/
- https://web.archive.org/web/20250828000649/https://www.apple.com/uk/apple-tv-plus/
- https://www.apple.com/uk/apple-tv-plus/
- https://www.apple.com/uk/apple-one/
UK price including VAT. Plan named only; promotional, bundle and family prices are excluded. Prices change, so check with Apple TV before you subscribe or cancel. Spotted an error or a new increase? Email support@subgrove.com with a link and we'll update the record.