Apple TV price history (US)
Plan: Monthly (formerly Apple TV+) · Last checked Sep 14, 2026
Current price
$14.99
per month
Since first recorded
+200%
from $4.99 in 2022
Recorded changes
4
all increases
Timeline
| Effective | Change | % | Source |
|---|---|---|---|
| Aug 28, 2026 | $12.99 → $14.99Annual plan $99 → $119; Apple One Individual to $21.95 | +15% | cnbc.com |
| Aug 21, 2025 | $9.99 → $12.9930% jump; third increase in three years | +30% | cnbc.com |
| Oct 25, 2023 | $6.99 → $9.99Annual plan $69 → $99 | +43% | cnbc.com |
| Oct 24, 2022 | $4.99 → $6.99 | +40% | cnbc.com |
Get told before the next Apple TV increase hits your card
Track Apple TV in Subgrove with the amount you actually pay. You get a reminder before every renewal, and Pro members get a push alert the day we record a new Apple TV price — with the old and new amounts, so you can decide before the higher charge lands.
Common questions
How much does Apple TV cost right now?
Apple TV (Monthly (formerly Apple TV+)) is $14.99 in the US as of Sep 14, 2026. Existing subscribers are usually moved to a new price on their next billing date after an announcement.
When did Apple TV last raise its price?
On Aug 28, 2026, Apple TV went from $12.99 to $14.99 (+15%).
How much has Apple TV gone up since 2022?
From $4.99 in 2022 to $14.99 today — a 200% increase across 4 recorded changes.
Does Subgrove track Apple TV?
Yes. Add Apple TV to your Subgrove dashboard with the price you pay and its renewal date; you'll get a reminder before each charge, and on the Pro plan a price alert when Apple TV announces an increase that affects the amount you entered.
Sources
- https://www.cnbc.com/2026/08/28/apple-tv-one-price-hike-us.html
- https://www.cnbc.com/2025/08/21/apple-tv-subscription-12-99.html
- https://www.cnbc.com/2023/10/25/apple-raises-price-of-apple-tv-to-9point99-a-month.html
US list price for the plan named. Promotional, bundle and family prices are excluded. Spotted an error or a new increase? Email support@subgrove.com with a link and we'll update the record.