Hulu price history (US)
Plan: No Ads (monthly) · Last checked Sep 14, 2026
Current price
$18.99
per month
Since first recorded
+58%
from $11.99 in 2021
Recorded changes
4
all increases
Timeline
| Effective | Change | % | Source |
|---|---|---|---|
| Oct 17, 2024 | $17.99 → $18.99Held at $18.99 through the October 2025 Disney+ increase | +6% | variety.com |
| Oct 12, 2023 | $14.99 → $17.99 | +20% | variety.com |
| Oct 10, 2022 | $12.99 → $14.99 | +15% | techcrunch.com |
| Oct 8, 2021 | $11.99 → $12.99 | +8% | techcrunch.com |
Get told before the next Hulu increase hits your card
Track Hulu in Subgrove with the amount you actually pay. You get a reminder before every renewal, and Pro members get a push alert the day we record a new Hulu price — with the old and new amounts, so you can decide before the higher charge lands.
Common questions
How much does Hulu cost right now?
Hulu (No Ads (monthly)) is $18.99 in the US as of Sep 14, 2026. Existing subscribers are usually moved to a new price on their next billing date after an announcement.
When did Hulu last raise its price?
On Oct 17, 2024, Hulu went from $17.99 to $18.99 (+6%).
How much has Hulu gone up since 2021?
From $11.99 in 2021 to $18.99 today — a 58% increase across 4 recorded changes.
Does Subgrove track Hulu?
Yes. Add Hulu to your Subgrove dashboard with the price you pay and its renewal date; you'll get a reminder before each charge, and on the Pro plan a price alert when Hulu announces an increase that affects the amount you entered.
Sources
- https://variety.com/2024/digital/news/price-increase-disney-plus-hulu-espn-plus-2024-1236096956/
- https://variety.com/2023/digital/news/disney-plus-price-increase-hulu-espn-plus-1235692057/
- https://techcrunch.com/2022/10/10/hulu-raises-its-subscription-prices-today/
- https://techcrunch.com/2021/09/07/hulu-is-raising-the-price-on-its-on-demand-plans-by-1-starting-oct-8
- https://variety.com/2025/digital/news/disney-plus-hulu-price-increases-october-2025-1236527241/
US list price for the plan named. Promotional, bundle and family prices are excluded. Spotted an error or a new increase? Email support@subgrove.com with a link and we'll update the record.