Monthly price-rise report
Subscription price increases: January 2026
We recorded 2 subscription price increases in January 2026, in the US, averaging +11%. The biggest was Paramount+ in the US, up 13% to $8.99 from Jan 15, 2026. Someone paying for every service that rose this month now pays $24.00 more a year.
Rises this month
2
no price cuts
Average rise
+11%
on the plans we track
Rises in 2026 so far
2
3 by the same date in 2025
Every rise in January 2026
- Paramount+ · US · Jan 15, 2026$7.99 → $8.99 +13%
Essential (with ads, monthly; launched Jun 2021) · Annual Essential $59.99 → $89.99 · variety.com
- Spotify · US · Jan 15, 2026$11.99 → $12.99 +8%
Premium Individual · Announced 15 Jan 2026; existing subscribers from their February 2026 bill. Duo to $18.99, Family to $21.99 · cnbc.com
What streaming costs now against a year ago
The monthly total for the streaming services we track in each country, on the plans we track, at the end of January 2026 compared with twelve months earlier. Only services we tracked on both dates are counted.
Using these numbers
Free to quote or reuse with a link to this page (CC BY 4.0). Suggested credit: “Subgrove subscription price-rise report, January 2026, subgrove.com/prices/report/2026-01”. Each rise links to its source; the full dataset is a CSV. Dates are when new subscribers started paying the new price; existing subscribers usually follow a billing cycle or two later.