Monthly price-rise report
Subscription price increases: October 2025
We recorded 4 subscription price increases in October 2025, in the US and the UK, averaging +22%. The biggest was Xbox Game Pass Ultimate in the US, up 50% to $29.99 from Oct 1, 2025. Someone paying for every service that rose this month now pays $174.00 and £12.00 more a year.
Rises this month
4
no price cuts
Average rise
+22%
on the plans we track
Rises in 2025 so far
19
16 by the same date in 2024
Every rise in October 2025
- Spotify · UK · Oct 24, 2025£11.99 → £12.99 +8%
Premium Individual · Approximate date (when emails went out); existing subscribers from November 2025. Family £19.99 to £21.99 · lbc.co.uk
- Disney+ · US · Oct 21, 2025$15.99 → $18.99 +19%
Premium (no ads; the original single plan before Dec 2022) · Annual plan up $30 to $189.99 · variety.com
- HBO Max · US · Oct 21, 2025$16.99 → $18.49 +9%
Standard (ad-free, monthly; HBO Max ad-free 2020, Max Ad-Free 2023, HBO Max Standard 2025) · Existing subscribers billed from 20 November 2025 · cnbc.com
- Xbox Game Pass Ultimate · US · Oct 1, 2025$19.99 → $29.99 +50%
Monthly · +50%; Ubisoft+ Classics and Fortnite Crew bundled in · cnbc.com
What streaming costs now against a year ago
The monthly total for the streaming services we track in each country, on the plans we track, at the end of October 2025 compared with twelve months earlier. Only services we tracked on both dates are counted.
Using these numbers
Free to quote or reuse with a link to this page (CC BY 4.0). Suggested credit: “Subgrove subscription price-rise report, October 2025, subgrove.com/prices/report/2025-10”. Each rise links to its source; the full dataset is a CSV. Dates are when new subscribers started paying the new price; existing subscribers usually follow a billing cycle or two later.