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Subscription Price Increase Tracker (2026)

Saving Money · The Subgrove Team · · 5 min read

A subscription price increase tracker does two jobs: it tells you what a service used to cost, and it tells you when the price you're paying is about to change. Subgrove now does both. There's a public, sourced price history for the services most people carry, and a Pro alert that fires when a service you track raises its price and your entry is still at the old number.

Here's why that matters more than it sounds, how the two pieces work, and what they deliberately don't do.

Price creep is silent by design

Nobody cancels Netflix because the price went up $2.50. That's the point. Increases land as a line in an email most people never open, the card gets charged the new amount, and the mental figure you carry — "Netflix is about fifteen bucks" — stays fixed for years while the real number drifts upward.

Spread across a dozen subscriptions, the drift is real money. Our guide on what to do when a subscription raises its price covers the decision once you know. The harder part is knowing at all, because the number in your head and the number on your statement quietly diverge, and no bank app will point at the gap.

A tracker only helps if the price inside it is the price you're actually paying. That's the problem the two features below solve from different ends.

The public price history

At subgrove.com/prices you'll find a table of popular consumer subscriptions — US pricing, in USD, one mainstream plan each — with the current price, the date of the last increase, and the percentage change since the earliest price on record. Each service has its own page with a dated timeline: what it cost, what it changed to, and a link to the source for every step.

A few examples from the launch set:

  • Netflix — five recorded changes on the ad-free Standard plan.
  • Spotify — three changes on Premium Individual.
  • Disney+ and Hulu — four each, which tells you something about how the streaming bundle economics have moved.
  • Xbox Game Pass Ultimate — four changes.

Every row cites a vendor announcement, help-centre page or a major outlet. If a change couldn't be tied to a source, it isn't in the table — an unverified price history is worse than none, because it looks authoritative and isn't. The page notes when it was last checked.

Use it the obvious way: pull up your own statement, compare each subscription against its current price, and update anything that's out of date. That alone closes most of the gap between what you think you pay and what you pay.

The alert

Checking a table by hand is fine once. Nobody does it monthly. So Subgrove Pro watches for you:

  • When a service in the price history raises its price, Subgrove looks at every active subscription whose name matches that service and whose recorded amount is still the old price.
  • The owner gets a push notification and an email within the following days: "Netflix went from $15.49 to $17.99, effective 21 January — you're tracking it at the old price." The email links the source and the dashboard so you can update the entry or decide to cancel before the next renewal.
  • Each change alerts once per subscription. No repeats, no nagging about a service you already updated.

There's a second, quieter layer that works for everyone: every subscription in Subgrove now keeps its own price history. Whenever you change the amount, the previous price and date are kept and shown on the edit screen. Six months from now you'll be able to see that your gym went from $30 to $35 to $39 without trusting your memory.

What it doesn't do

Honesty about the edges, so you don't expect the wrong thing:

  • It doesn't read your bank or card. Subgrove is a manual tracker without bank linking. The alert works because the public price moved and your entry matches the old public price. If you entered a discounted, bundled or regional price, the alert won't match — which is correct, because your price didn't necessarily change.
  • It covers popular US plans, in USD. Nineteen services at launch. If you track a niche SaaS tool, no alert will fire for it; you still get the per-subscription history when you update the amount yourself.
  • It doesn't tell you whether to keep the service. That's a decision. The price-increase playbook walks through downgrade, annual-vs-monthly and negotiation options.
  • Matching is by name. "Netflix" or "Netflix Standard" matches; "TV thing" doesn't. Quick-add chips set the right name for you.

Getting the most out of it

Do a sweep first — our guide to finding forgotten subscriptions covers statements, receipts and the app stores — and add each one at the price on your statement, not the price on the marketing page. Then leave it: the reminder fires before each charge, and the alert fires when the ground moves under a subscription you've stopped thinking about.

You can sign up free for up to five subscriptions, reminders included. Price-increase alerts and per-subscription price history are part of Pro, which is $1.99 a month, $10 a year, or $15 once.

Common questions

Which services does the price history cover? Nineteen at launch, including Netflix, Spotify, YouTube Premium, Disney+, Hulu, Max, Apple TV+, Apple Music, Amazon Prime, Peacock, Paramount+, Xbox Game Pass Ultimate, PlayStation Plus, iCloud+, Adobe Creative Cloud, Microsoft 365, ChatGPT Plus, Claude Pro and Audible. Some have no recorded change yet; their page shows the current price only.

Is the price history free? Yes, and it needs no account. The alert that watches your own subscriptions is a Pro feature.

Does it work outside the US? The public history is US pricing in USD. The alert only matches subscriptions recorded in USD at the old US price. Your own per-subscription history works in any currency.

How quickly does the alert arrive? The check runs daily, and a change stays eligible for six weeks after its effective date, so a subscription added a month after an increase is still flagged if it's at the old price.

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